We thought that this was one of the most unique and just plain cool options out there, either for companies who want to put an inventive spin on their marketing or for people who want to have the VIP insider info on the NASCAR series this year.Coast 2 Costa Racing (C2C) competes in the Grand American Rolex Series (NASCAR Holdings). C2C is the only race team in the series competing with a Ferrari(F‐430GT), which is easily the most recognizable sports car brand. C2C Racing will begin taping a TV series in the 2009 season. Based on the dramatic events and personalities in exotic sports car racing, the Ferrari team will be the flagship of the show, but will also feature 2 other teams, depicting the element of danger, the stress and the relationships unique to auto racing.
The show through NASCAR Media Group, who will be the Ferrari production company, will be aired on Speed TV. The plan is to film 6 episodes this year starting July 4th in Daytona and air them this Fall. The 2010 season will be 14 episodes. It will basically follow the entire racing season plus a special episode. The show will also have international distribution in over 120 countries.There are definitely some great opportunities for you and the brands you represent. The permanent exposure of the brands’ logo on cars and in the pit or garage will be something unique and reinforcing that with a brand’s marketing outreach as a story line will have major impact.
For people wishing to obtain VIP access to each of the 6 races this season and hang out with the crew inside the pit, email us by July 10 at info@lereveoc.com.
For companies wishing to market their brand through this opportunity please email us at info@lereveoc.com as soon as possible. Here are some of the benefits you will receive.
~spot on Ferrari, Porsche, Mazda
~spot on team apparel, transporter, pit stop & garage
~spot on Ferrari Camera Panel (shots inside Ferrari during race)
~Ferrari Team Naming Rights
~listing as sponsor on Grand American & Ferrari team websites
~Logo on all show and team merchandising
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